| "CAPTIONING"... A MARKET OPPORTUNITY
Expand Your Reach:
>> Increase the reach of your message
>> Increase television ratings and revenue
>> Reach over 28 million hearing-impaired television viewers. Over 10% of the US population is hard of hearing, along with friends and families, that's 70 million viewers.
>> Reach an additional 30 million viewers who use captions while learning English as a second language.
Communication Benefits:
>> Noisy Environments: Video broadcasts in noisy environments such as airports, restaurants, bars, trade shows, health clubs, and other public venues create the necessity for the message to be seen and therefore understood.
>> Training/Teaching Device: Improve effectiveness of training and educational videos. Recent studies show that captioning can improve reading skills of the general population. It is an effective tool for those learning English as a second language.
>> Goodwill Gesture: Send a message of goodwill to the deaf and hard of hearing population.
Generate Revenue:
Cover your captioning costs by locating corporate sponsors and advertising corporate names in front of an important audience at a low cost. Cover caption expense and generate extra $$$ to help cover other production expenses.
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