Corporate sponsorship of closed captioned programming is an effective advertising and marketing tool for companies. Most producers are covering their captioning expense by locating sponsors. Sponsorship allows national television exposure at a fraction of the cost of traditional commercial broadcast advertising.

Research shows that caption viewers:

• Read funding credits
• Make note of sponsors
• Support sponsors and switch brands

BENEFITS of Corporate Sponsorship - By sponsoring closed captioned programming, companies have the ability to:

• Realize a cost effective strategy in reaching an audience estimated to include nearly 100 million broadcast viewers.
• Introduce their products and services to all captioned viewers.

Research has demonstrated that the closed caption audience does respond to advertising. In addition, closed captioned viewers are highly regarded by advertisers due to their proven loyalty to closed captioning sponsors.

The closed captioned viewing audience includes:

• 28 million recognized as deaf and hard of hearing
• 30 million immigrants who use English as a second language in the home
• 27 million illiterate adults seeking to improve their reading skills
• 02 million children learning to read
• 03 million remedial readers